How to Generate Effective Press Releases for Social Networks by Deirdre Breakenridge Brian Solis

Author:Deirdre Breakenridge Brian Solis [Brian Solis, Deirdre Breakenridge]
Format: epub
Publisher: FTPress

What SMRs Are Not

Although the SMR represents an exciting mechanism to socialize news, let’s recap everything that the SMR is not:

• It is not a mechanism to fix what’s wrong with most news releases.

• It is not designed to replace a traditional news release.

• It’s not exclusively for journalists or bloggers.

• It is not created for PR to build new value for itself. (That goes for Social Media in general, too.)

• If it is advertised by wire services, it is not a true SMR, and neither are the multimedia releases these services offer (although they do have value).

• Even though a great template exists, SMRs can take many forms and include a variety of content plus social tools.

• It is not about BS or spin, and it’s not a communications tool that’s meant to control the message.

SMRs represent the opportunity to share news in ways that reach people with the information that matters to them, in ways that they can easily use to digest and, in turn, share with others through text, links, images, video, bookmarks, tags, and so on, while also enabling them to interact with you directly or indirectly.

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